Having a Facebook Fan Page is critical for small businesses. Whether you sell physical products or consultant services, utilizing Facebook for your marketing efforts can pay off big time. But there are many Facebook Fan Pages out there that are not utilizing all their space or “real estate” on this page.
Below I am going to share with you the top 4 items you must include on your Facebook Fan Page to get the most results.
1. Use your cover photo area. This cover photo area is a large piece of “real estate” on your page. The dimensions are 851px x 315px. Use this area to either show a great head shot of you and/or your business tagline. You can also use a beautiful, inspiring photo that resonates with you. One that others would be drawn to. Play around with it and see what feels right for you. Make sure you do take note of Facebook’s rules for what can and cannot be in this area. Basically, you cannot tell people about prices or products in this area.
2. Use the smaller profile photo area to show you. People are still accustomed to see a profile pic and the best image to use here is still your headshot. Show yourself and people can relate better to you.
3. Under the images, in the shaded blue box, make sure you have the link to your website. You can see an example of this by clicking here. You can edit this area by going to “Manage”, “Edit Page”. Go to the “Basic Information” section and use the “About” field. You are limited to 58 characters, so make it count! Make sure the very first item in this section is the link to your website. That way people can easily click to your website.
4. Use the new App area strategically. Do you have a freebie on your website? Here is where you are allowed to post that information. Use a program like Lujure , which gives you the ability to create one free page, to hook up a custom area to advertise this freebie and get people to sign up to your list.
Take these steps and you will have an inspiring Facebook Fan Page that you can use to engage and create a community of people.
If you are feeling overwhelmed, contact me today for a FREE consultation on how I can help you create an online presence.
