This question is asked by my clients often. They have a Facebook, LinkedIn, and/or Twitter accounts and they do not know what to post. This should not be stressful or feel like a chore. Get on your accounts and be yourself. Interact with your followers, fans, friends, etc.
These social networks should not ONLY be used as advertising or “billboards” for your company. Use them as you would going to a networking event. Meet others, ask questions, start a discussion.
The generally accepted rule of thumb for interacting socially versus advertising your business is 80/20. Only use about 20% of your postings and conversations about your business. The reason for this is to create a social network of people that are interested in you as a person, not a faceless business. Create that trust with your friends, followers, etc. but showing that you are interested in them, not only seeing them for dollar signs.
I challenge you this week to spur conversation on your Facebook Fan Page with your followers. Ask a question that is relevant to your followers.
If you feel stuck, contact me today to create a social media marketing plan for your business, which will include a list of conversation starters.